The books included in the set should include advertisements for other books outside the set. This might be just a page advertising another series you’ve written, or it might be a sneak peek of a new upcoming book. This is a vital part of box set marketing because it hooks new readers and it gets them to follow your work outside the individual box set. You want to use every opportunity you can to lead readers to other transactions. Where can I promote a fiction box set? You may feel at a loss for promoting a box set, but you’ve probably already got the tools you need to get started! Newsletter Every self-published author should have an email-based newsletter.
Lots of people think emails are El Salvador Phone Number a dated and ineffective method for reaching their customers, but this just isn’t true. Including a link on your website where readers can sign up for your newsletter gives you, as an author, a direct link to that reader’s inbox. This is the first place you should go to advertise any new project. Let your readers know directly that you’ve got a box set, and let them know about the bargain! Author Website Speaking of which if you don’t have a website, get one. If you’ve got one, make sure your box set is advertised on the site, and set it up so that the customer can easily click to the storefront from that advertisement. Social Media Use your social media to advertise your box set.
You can do this for free by posting about it on Twitter or Facebook. If you want to take this up a notch, you can pay for advertisements on social media to reach a wider audience. To make this as effective as possible, do a little research and figure out which social media platform your target audience uses. If your target audience is teenagers, you’ll want to look at If your target audience is adults, you’ll want to look at Instagram and Facebook ads. Fiction box set marketing examples Let’s look at a few examples of fiction book marketing done right. In this example, Mark Dawson uses Book Bub ads to promote his box set.